TeCOMM’s Agenda for 10 April 2019

MAIN STAGE

  

Shared perspectives of leaders and innovators

08:30 – 09:45 PARTICIPANTS REGISTRATION

09:45 – 10:00 OPENING REMARKS

10:00 – 10:20 Marketing Automation – More Personal, Better Optimized, Greater Results

Rares Banescu, CEO @ Retargeting.biz 

10:40 – 11:00 SEO in the Personalization Age –

How Personalized Search Can Affect Your Visitor Search Result

Mihai Vînătoru, Co-Founder @ DWF 

11:00 – 11:30 COFFEE BREAK

11:30 – 11:50 Transforming a Loyalty Program into a Personalized Engagement Platform

Wouter van Horssen, Manager Customer Loyalty @ ING Netherland

11:50 – 12:10 Beyond Programmatic Advertising – How customer experience is shaping the landscape in 2019 

Toma Matei, SVP CEE @ Ve Global

12:10 – 12:30 If you act like tomorrow, your business will thank you. Let`s talk about innovation!

Nick Lansley, Innovation Insider @ Lansley.com

12:30 – 12:50 Scale your business with software robots

Cristian Ignat – CEO @ Aggranda & Chief Canopyst @ Canopy

13:00 – 14:00 LUNCH BREAK 

CROSS-BORDER Forum

 by PayU

Room A: Solutions Panel

10:00 – 13:00 Discussion Panel

Moderator: Vlad Andriescu – Editor In Chief @ start-up.ro

Guests:

Marius Costin – Country Manager @ PayU Romania

Florin Toma –  eCommerce Manager @ DHL Express

Sorin Despot – Marketing Director @ Twispay

Radu Vîlceanu – CEO @ Content Speed

Alexandr Jeleascov – CEO @ Coletaria.ro

Kiril Dinov – Chief Business Development Officer @ Retargeting.biz

Cătălin Macovei – Managing Partner @ MoLoSo

Florinel Chiș – Executive Director @ ARMO

Daniel Mateescu – CEO @ Keez 

More to be announced…

——————–

Puncte de discutie:

  1. Tari din Europa in care ne putem extinde. Scurta radiografie cu focus pe Europa de Est.
  2. Legislatie in tarile apropiate Romaniei. Cateva diferente si lucruri de care sa tinem cont
  3. Analiza concurenta
  4. Contabilitate
  5. Continut website, texte, imagini, moneda folosita
  6. Logistica si transport
  7. Metoda de plata, procesator de plati
  8. Platforma folosita (cerinte legate de scalabilitate)
  9. Marketing: automatizari, agentii, solutii in house
  10. Social media
  11. Dos and don’ts. 6 greseli frecvente pe care le fac proprietarii de magazine online cand ies in afara granitelor tarii
  12. Concluzii si wrap up.

 

WORKSHOP STAGE D

ONE MAN SHOW

The Psychology of choice and the Voice Of Customer (VOC) research methods that guide your conversion rate optimization

Host: Ivan Imhoff – CEO @ CR Optimization Academy | Cognytive ltd.

14:00 – 15:30 Part 1/2

15:30 – 15:40 COFFEE BREAK

15:40 – 17:10 Part 2/2

WORKSHOP STAGE C

ONE MAN SHOW

Social Media in 2019 – Strategy, Future Trends and Q&A Session

Host: Catalin Matei – CEO @ Increase Media

14:00 – 15:30 Part 1/2

15:30 – 15:40 COFFEE BREAK

15:40 – 17:10 Part 2/2

WORKSHOP STAGE B

Practical workshops

14:00 – 15:00 Communication & Engagement: How to Speak so that People Want to Listen!

Sorin Despot – FinTech Marketer @ Twispay

15:00 – 16:00 AI Chatbot Apps

Gabriel Caramis – CEO @ Woobble

16:00 – 16:15 COFFEE BREAK

16:15 – 17:00 Social Media Machine: Putting Together an Efficient Social Media Team for Your Brand

Xenia Muntean – CEO @ Planable.io

17:00 – 18:00 The user wants to choose for himself…NOT! The dangers and benefits of decision making.

Dan Koblicska – Talent Manager @ Altran Romania

 

Room Brăila

Google Atelierul Digital Consultancy

14:00 – 15:00 Presentation of the services provided by Google Atelierul Digital

Google Atelierul Digital Experts

15:00 – 18:00 1-on-1 marketing consultancy 

Google Atelierul Digital Experts